New Media Event at Westchester Campus

Our class attended an event at Fordham's Westchester campus in place of class on Thursday. The event was a presentation to kick off Fordham's School of Professional Studies' New Media program. Four panelists whose careers deal in new media use in marketing and public relations spoke about their experiences, as well as about the importance of social media use for business purposes. The presentations were interesting to hear because this use of social media is so different from the way most college students use social media. When I hear the phrase "social media," my first thought is Facebook and keeping in touch with friends. Each of the four panelists had slightly different experiences, but they all drove home the point that social media is extremely helpful and necessary to drive profits in this day and age, and that a University program that concentrates on New Media will be very helpful for students.