This past Thursday our introduction to new media class attended a very informative launch for the new program for new media at the Westchester campus. I found this conference very helpful since is shined light on the importance of social media for big, small and non-profit businesses. Each of the four panelists provided great information to help businesses grow. They also stressed the importance of social media and that in order for a company to grow and be known, social networking is of huge importance. Since these media industries are expanding rapidly, this conference showed the significance of keeping up with the emerging trends and media platforms. It also reiterates that the world is becoming much more visual and in order to spark awareness and provide good customer service, a company must be on all of these popular sites.