In Striking a Balance, Neil
Kleinman addresses the intense debate over the function and intentions of
copyright law, and how these stack up against the nature of digital media. He
argues that the various problems associated with the Internet and copyright law
are due to the fact that that digital content is fundamentally immaterial, and
that the copyright law tradition is rooted in the idea of material commodities.
He explores the various schemes that could alleviate this problem, drawing from
pre-Capitalist ideas on the communal nature of knowledge production. One
problem in this system is that the ‘author-publisher-consumer’ paradigm, which
Kleinman addresses in his essay, is becoming more outdated in many fields not
related to book publishing, such as software and music.
Copyright law has its origins in the world of printing
and book publishing, but its concepts have been applied to other creative
activities. The irony of the digital era is that book publishing has been
probably the least troubled by the rise of the Internet, and in some ways, has
benefitted from it. Books are still predominantly the product of a single
author, and the publishing apparatus is still necessary, for editing, marketing,
and production. Even with the rise of platforms like the Nook, iPad, and
Kindle, material books are still preferred for a variety of reasons.
The issue should not be how we can bring the idea of
Copyright into the 21st century, but how in the 21st century;
we can do away with Copyright entirely for those domains where it was always a
bit irrelevant. Copyright, which began in printing, the world of the written
word, was only applied to other areas as a matter of appearance in production.
Music was brought under the domain as a matter of legal convenience; its early
production process resembled that of books, with a singular songwriter
(author), performers/producers (publishers), and a consuming public. In an even
greater stretch, it was stretched to the domain of software as well, with
developers/programmers, manufacturers, and again, a consuming public.
The advancement of digital technology in recent decades
hasn’t problematized the issue of Copyright, but only revealed how ill of a fit
it was in the first place. Music rarely has a singular author, but often teams
of songwriters, full bands of set musicians, and producers and mastering
engineers who have a much greater influence over the final product than a copy
editor does over a book. The same goes for software, which is even a greater
collaborative effort, employing a veritable army of developers, programmers,
and designers, the process of producing high-end software more often resembles
the building of a skyscraper than the writing of a novel.
So what is the purpose of copyright and it’s societal
function? The purpose is that of accreditation, to make sure that those who put
the labor into a work are properly recognized for their hard work. The societal
function is to ensure that this accreditation stimulates incentive in the
market. Surely there are other manners in which these two parameters can be
fulfilled, other than an archaic notion of copyright. If the problem with
copyright is, as Kleinman claims, new digital technology’s lack of physical extension
to ground it, then maybe we should stop trying to conceptually fit a square peg
into a round hole and offer some new concepts which operate in the same spirit
as Copyright, but better fit the new digital terrain.
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