Launching of New Media Program at Westchester Campus

Although the New Media event our class attended last Thursday was catered towards graduate students, I still found the launch to be very informative. Through their professions, the four panelists explored the multifaceted aspects of social media. I found it compelling the way each professional was able mold the different platforms into marketing tools for their respective clients. Furthermore, I enjoyed that the panelists specialized in different categories of cliental such as small businesses, large companies, and non-profit organizations. Hearing their experiences definitely gave me some perspective of what I plan to do in the future. The panelists' insights made me realize how powerful and valuable social networking could be in the business world, especially on the internet. When social media is brought to its full marking potential, it can bring great success to any business. Information and advertisements concerning businesses are easily accessible, are spread much faster, and can be seen by a vast range of viewers. The idea behind New Media seems to be that internet platforms appeal to the realms of both pleasure and business.

New Media Event at Westchester Campus

Our class attended an event at Fordham's Westchester campus in place of class on Thursday. The event was a presentation to kick off Fordham's School of Professional Studies' New Media program. Four panelists whose careers deal in new media use in marketing and public relations spoke about their experiences, as well as about the importance of social media use for business purposes. The presentations were interesting to hear because this use of social media is so different from the way most college students use social media. When I hear the phrase "social media," my first thought is Facebook and keeping in touch with friends. Each of the four panelists had slightly different experiences, but they all drove home the point that social media is extremely helpful and necessary to drive profits in this day and age, and that a University program that concentrates on New Media will be very helpful for students.

New Media Introduction

I think Intro to New Media will be an interesting class because we will be able to engage ourselves in the different aspects of media, a major component in popular culture. Learning about new media will be especially enticing being that our generation is strongly internet and technology based. Media is closely intertwined with business and the way we communicate our ideas; therefore, whenever there is a shift in media, the change also effects our ever day lives. As an aspiring advertiser, I hope to learn from this class ways in which I can better communicate with the public and generate appealing campaigns.